Sunday 23 November 2008

10 blogs from greatness

Gmail on the up down under

Although it's very cool to post on the corporate message board: 'Hey - why don't we save the company millions of dollars by using Linux, Gmail and OpenOffice ?', there are obvious barriers (security and Excel luddites to name but two) to large corporations adopting server based software.

However, I always thought Google Mail would be an obvious fit for academic institutions to reduce the costs of software licenses and IT management. Adoption of such 'software as a service' would make sense as although some students are 'late risers', the majority could also be classified as 'early adopters' who are comfortable with the technology.

This recent announcement that the Department of Education in New South Wales will roll out (a customised version of ) Google Mail to 1.5 million students is an interesting development.

The cost of the new system will be $9.5 million as opposed to the $33 million for the previous Exchange/Outlook based solution with students getting an increased quota of 6GB (previously a miserly 35MB).

Although the initial contract is purely for email services for students only (no Google Talk), the obvious extension is to include Google Docs and Spreadsheets to displace Microsoft Office.

Adsense case study for a personal blog

One of the reasons I decided to put Adsense on this blog was out of sheer curiosity. There are plenty of Google sponsored case studies available from American shoe shops that significantly increased sales and revenues using Adsense. Successful blogger John Chow is totally and refreshingly transparent with all his various revenue streams but I didn't have a clue what income (if any) a small-time blogger might expect. So, here - drum roll, please - are the revenue figures for this blog for the first 3 months
  • July - $8.31
  • August -$8.33
  • September - $8.77
Not a massive amount but certainly more than I expected and enough to cover my hosting costs with Bluehost. This is from a blog with around 100 daily visitors (mainly one-hit wonders from Google). I used a simple wide banner (Leaderboard) with 3/4 adverts and blended the background into the theme. Initially the banner was on the footer but after a few days, I moved the ad to the header section ('above the fold'). What is quite interesting is that, for various reasons, I hardly posted to the blog in August (5 posts versus 25 and 23 in July and June respectively) yet the revenue (if you can call it that) was consistent for each month. Also, the trend is upwards for each month - just ! I briefly experimented with a 'Adsense for Search' box but it didn't integrate well with my current theme (plaintxtBlog) so I abandoned it. Another fun element was watching the Google AdServer try to present suitable adverts based on my content. Because I don't really signpost things with flashing lights, at times Google displayed a fairly bizarre and esoteric mix of (in)appropriate banner ads. Some more facts and figures:
  • Most clicks in a day: 4
  • Most lucrative click: $1.64
  • Least lucrative click: $0.01 (yes, 1 cent)
  • Best day: 5 June 2007 ($2.16)
  • Worst day: $0.00 (too many to mention)

how fast is Google Blog search ?

Less than two minutes to index a new article. Impressive.

how to create perfect tables in WordPress

Create tables, resize, add rows and columns, preview the output and add the finishing touches in Google Docs. Then simply paste the HTML into the WordPress WYSIYG editor.

Facebook penetration of corporate America

I was interested to read that Microsoft have over 17,597 employees registered on Facebook out of a total of 70,000 employees. I thought I would try to discover how other leading IT companies compared, including my own. The staff numbers come from Google Finance and the rounding errors come from me. The following Facebook networks are only open to company employees with a valid email address although, obviously, a better metric would have been some measure of recent activity.
Company Employees Facebook FB factor (%)
Google 10,674 5,545 51.9
Yahoo! 11,400 3,911 34.3
Microsoft 71,000 17,980 25.3
Sun 14,000 2,942 21.0
IBM 355,766 23,400 6.6
Oracle 74,674 4,280 5.7
SAP 41,919 2,300 5.4
HP 186,000 9,742 5.2
Intel 90,300 4,219 4.7
Inevitably, I guess - Google lead the way (again) but I was surprised to see that Sun Microsystems have a significant proportion of Facebook members. IBM were slightly lower than I expected until I remembered that half their 350,000 employees are busy building fantasy worlds in Second Life. No wonder I can't get spare parts for my Thinkpad. Nice to see Oracle positioned just ahead of SAP after recent discussions about the companies' respective contributions and reputation in the Web 2.0 community. I still have wildly oscillating feelings about Facebook; on one hand, a walled garden, puerile, teenage and gimmicky but undoubtedly an insidious, strangely compulsive and probably important platform. PS. For example, I have just seen the immortal words 'Andy and Mark Burgess (The Chameleons) are now friends'. Superb.
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